Welcome to Smoking Gun PR


It creates anticipation It inspires people to raise their game, liberates bold ideas and makes work compelling.

It’s also what drives this dynamic Manchester PR agency. Home to storytellers extraordinaire, we work for clients across the globe, making people genuinely excited about the brands on our books through ingenious thinking and daring concepts.


An agency is only as strong as its people and we have some very strong PR professors a board.

With decades of experience between us, from PR agency to national news desks, covering consumer and B2B public relations to digital marketing and cutting edge journalism, expect inquisitive minds, original thinkers, first rate multi-media experts, and fearlessly intrepid industry orchestrators. Not to mention stand out results.


Case Files

Case File


Virgin Holidays – tunnel to Barbados

Virgin Holidays came to us to create a disruptive, engaging experiential PR stunt to raise awareness of its direct holidays from Manchester to Barbados.So we brought Barbados to... Read More

Case File


Showing Nissan’s Caring Side

In 2012 Nissan UK soft launched its new CARED4 proposition in 50 of its leading dealerships nationwide and wanted PR to be a main driver to reach a wide consumer... Read More

Case File


Silentnight Advent Calendar – a social media case study

Bed retailer Silentnight wanted to ensure it didn’t get lost in the festive madness and remain front of mind with consumers, ahead of the important January sales period.Crucial to... Read More

Case File


Magnet Trade – B2B PR case study

Magnet Trade, the nationwide kitchen and joinery experts, challenged us to engage its tradesperson target audience via a B2B and B2C campaign - driving awareness of its products - with the... Read More


Tony Prosser, MD Realtime UK

The team quickly tuned into our business and our niche Market place, enabling them to deliver innovative and effective PR solutions that have already boosted our industry profile. They have in-depth understanding of social media and used it to our commercial advantage. I can highly recommend Smoking Gun PR.

CIPR PRide Judges 2013

We selected Smoking Gun because, in a tough field with a high standard of entries, they felt it stood out as exceptional in terms of measurement and evaluation. Not only was there clear juxtaposition between objectives, outputs and outcomes, but these were broken down very clearly and well presented. This was done by campaign phase as well, which provided further clarity and read back to clearly overarching objectives. The presentation of social media impact was also first class and the judges loved the ‘cost per eyeball’ comparison, showing clear value for money.

Andrew Barker, Mountain Hardwear

Rick and the team at Smoking Gun have demonstrated an incredible ability to quickly and clearly understand the uniqueness of the brands they represent by using a tailored approach in-line with core values and target consumers. Regardless of the brief –  technology, innovation, brand or athlete achievement, the team have delivered excellent results which in many cases have exceeded the initial goal. A very friendly, professional and passionate team.

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...and finally


After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge, decided it was time the agency did even more to help educate clients and other marcomms professionals about the modern methods in PR evaluation. AMEC (Association of Measurement and Evaluation Companies), should you not have heard of it yet, is the…

Smoking Gun named Best Consumer PR Agency

PR Moment award winners 2015 announced

  We believe modesty is a valuable asset, and one not to be sniffed at… …Nevertheless, when we have great in-house news to share we’re partial to sharing it- not so much as a means to blow our own trumpets (although in this case we most definitely are), but simply to spread the word…

Stats, lies, and video views: Why Facebook must be held to account

Mistruths have been a common theme over the last 12 months. From Brexit to the U.S. election, porky pies, or at least major errors on which decisive details have then been based, are rarely out of the headlines.

Living dolls: 10 Mannequin Challenge clips you need to see

  It’s this year’s Harlem Shake, and thankfully less painful than the Ice Bucket Challenge. People around the world are pretending to be shop front dummies by freeze framing life, capturing it on camera, and broadcasting the results worldwide. We even got in on the act earlier this month.