Welcome to Smoking Gun PR


It creates anticipation It inspires people to raise their game, liberates bold ideas and makes work compelling.

It’s also what drives this dynamic Manchester PR agency. Home to storytellers extraordinaire, we work for clients across the globe, making people genuinely excited about the brands on our books through ingenious thinking and daring concepts.


An agency is only as strong as its people and we have some very strong PR professors a board.

With decades of experience between us, from PR agency to national news desks, covering consumer and B2B public relations to digital marketing and cutting edge journalism, expect inquisitive minds, original thinkers, first rate multi-media experts, and fearlessly intrepid industry orchestrators. Not to mention stand out results.


Case Files

Case File


Virgin Holidays – tunnel to Barbados

Virgin Holidays came to us to create a disruptive, engaging experiential PR stunt to raise awareness of its direct holidays from Manchester to Barbados. So we brought Barbados to... Read More

Case File


Showing Nissan’s Caring Side

In 2012 Nissan UK soft launched its new CARED4 proposition in 50 of its leading dealerships nationwide and wanted PR to be a main driver to reach a wide consumer... Read More

Case File


Silentnight Advent Calendar – a social media case study

Bed retailer Silentnight wanted to ensure it didn’t get lost in the festive madness and remain front of mind with consumers, ahead of the important January sales period. Crucial to... Read More

Case File


Magnet Trade – B2B PR case study

Magnet Trade, the nationwide kitchen and joinery experts, challenged us to engage its tradesperson target audience via a B2B and B2C campaign - driving awareness of its products - with the... Read More


Tony Prosser, MD Realtime UK

The team quickly tuned into our business and our niche Market place, enabling them to deliver innovative and effective PR solutions that have already boosted our industry profile. They have in-depth understanding of social media and used it to our commercial advantage. I can highly recommend Smoking Gun PR.

CIPR PRide Judges 2013

We selected Smoking Gun because, in a tough field with a high standard of entries, they felt it stood out as exceptional in terms of measurement and evaluation. Not only was there clear juxtaposition between objectives, outputs and outcomes, but these were broken down very clearly and well presented. This was done by campaign phase as well, which provided further clarity and read back to clearly overarching objectives. The presentation of social media impact was also first class and the judges loved the ‘cost per eyeball’ comparison, showing clear value for money.

Andrew Barker, Mountain Hardwear

Rick and the team at Smoking Gun have demonstrated an incredible ability to quickly and clearly understand the uniqueness of the brands they represent by using a tailored approach in-line with core values and target consumers. Regardless of the brief –  technology, innovation, brand or athlete achievement, the team have delivered excellent results which in many cases have exceeded the initial goal. A very friendly, professional and passionate team.

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...and finally

Smoking Gun named Best Consumer PR Agency

PR Moment award winners 2015 announced

  We believe modesty is a valuable asset, and one not to be sniffed at… …Nevertheless, when we have great in-house news to share we’re partial to sharing it- not so much as a means to blow our own trumpets (although in this case we most definitely are), but simply to spread the word…

4 social media tools you’ll wish you knew about sooner!

Having a strong brand presence on social media has become an essential part of the digital marketing mix. From creating shareable content and knowing what’s trending, to who to talk to and when they’re most engaged, there’s a lot more to being on social media than just sending a few tweets. As the Social Media Community Manager at Smoking Gun, I wanted to share my favourite…

Digital PR: UK papers will lose £500m to Facebook, Twitter and Google News

Forecasts have been made regarding the projected losses UK newspapers will be making as a result of hosting platforms within the next ten years. Put simply, it doesn’t look very good. According to a study by OC&C Strategy Consultants, traditional press outlets will be losing 10-15% of their revenue by 2026. This comes after a staggering 46% loss over the last…