Nike ‘Write The Future’ World Cup TV advert in full length

The World Cup marketing battleground has just got even bloodier with the unveiling of this, ahem, little effort from Nike! Like the Carlsberg World Cup ad it’s star laden with fantastic production values. Whilst Carlsberg’s effort focuses in on the raw power of what the World Cup means to fans, this one has much more football action and some cheeky nods to the superstar status and marketing power a great World Cup can bring players in the modern social media savvy world.

But enough pre-match chatter, onto the action and judge for yourself which ad wins. For what it’s worth I think we’re into a penalty shoot out…

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Carlsberg, probably the best World Cup advert so far

We love this advert World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it’s so well executed and gets right to the core of what the World Cup means for England fans.

It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

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What does your BBQ say about your brand?

We’re massive fans of outdoor living at Smoking Gun and don’t let the English weather hold us back.  We’re already busy educating the nation about how to make your outdoor area an extension of your home through the stunning products and design inspirations from Outdoor Chic and BBQ’s are a key part of that.  So you can imagine our delight …

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