You may have already seen the national ad campaign, and been told it’s the UK’s fastest growing men’s shampoo. But for those as yet unfamiliar with the product, let’s get the formalities out of the way.
German cosmetic manufacturer Dr Kurt Wolff produces Alpecin Caffeine shampoo, and the industry giant has decided Smoking Gun PR has the right team to help spread the word. With 50% of men in this country at risk of hair loss there should be plenty of 20 and 30 somethings interested in our campaign, which will see major national radio and press outlets dish the details on the benefits of this product, and any telling signs of the onset of baldness.
To celebrate the arrival of our latest Fast Moving Consumer Goods client we decided to put ourselves in the shoes of those that could find themselves a little thinner on top as the years go by. So, if you have ever wondered what the Big Gun Rick Guttridge, Account Executive Ben Ormsby, or Associate Martin Hewitt would look like bald, here’s an artist’s impression, as it were, courtesy of Alpecin’s very own Baldness Calculator. Oh, and when you’re done smirking at those check out the latest advert embedded below.