Smoking Gun wins Some Comms Award

That’s right! We are delighted to announce that our social media work for Panda Liquorice has beaten stiff competition, with the Giving Nasties the Blues project taking first prize for Best Low Budget Campaign.

A further seven public relations teams from across the UK were shortlisted for the coveted title, but as we found out last Wednesday, October 12th, at the Some Comms Awards our efforts outmatched them all. The work in question, for our long-standing client Panda, saw us research key customer behaviour online to create a compelling strategy, and build a lively, enthusiastic community that in turn became active brand advocates.

The ensuing campaign saw us create a series of on and offline activity to help the brand punch well above its weight, leading to a six fold sales uplift during one key trading period. Through innovative ideas and great storytelling we achieved great results for our more than happy client, which is great, as we also had a lot of fun in the process, and it has been a pleasure working the campaign.

So, by way of celebrating this noteworthy honour, and paying tribute to the planet’s finest all natural chewy snack, here are a few office highlights from the Land of Liquorice. Take a look, and if you like what you see email rick@smokinggunpr.co.uk to see how we can make even the most modest marcomms budget work hard for you.