The Blagger’s Blog 13th December 2013

Unknown-2   A weekly roundup of media news and talking points, sans effort

 

Thought for the Week

“If this bill goes through, it would be a disaster. Farmers would no longer be able to produce their own seeds. That’s the ultimate aim of the agro-industry.” Maria José Guazzelli, of Centro Ecológico, an organisation representing a coalition of Brazilian...

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The politics of press coverage

0_0_614_http---offlinehbpl.hbpl.co.uk-news-ORP-flop-of-the-month-20131114094214651 With the ongoing Newcastle United scandal currently taking up column inches in B2B media publications, here at Smoking Gun PR we’ve been considering the etiquette and relationship between brands and editorial outlets. It’s never been smooth sailing for anyone involved, but given the state of the nation’s journalistic organisations the sea is becoming far rougher. If you missed the story...

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Google+ introduces ‘promoted’ +Posts

Unknown-1 The heavyweights of social media are continuing to follow suit, with news this week that the third horse in the race is set to introduce it’s own version of promoted content. No real surprises here then. In a similar vein to Facebook’s sponsored posts, Google+ has announced the first two brands set to benefit from new +Posts; Ritz crackers, British...

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The Blagger’s Blog 6th December 2013

images A weekly roundup of media news and talking points, sans effort

Thought for the Week

“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” Nelson Mandela, who died yesterday aged 95, discussing the concept of freedom in his autobiography. 

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When music and marketing don’t meet (f*!? you)

In recent weeks we have covered one story on our Blagger’s Blog from two very different angles. Firstly, Goldieblox, a firm that makes engineering toys aimed at kids, put out a fantastic advert containing a parody of a Beastie Boys track, Girls. We loved it, and so did many other people. It then transpired that the band responsible for recording...

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