The Blagger’s Blog 9th January 2015

A weekly roundup of media news and talking points, sans effort

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Image source: David Pope, Political Cartoonist, Canberra Times (@davpope

Thought for the Week 

No one has the right to kill those who offend them… …If they claim that right, they are the most deserving targets of satire and criticism imaginable.” Extract from Nick Cohen’s blog for The Spectator, Charlie Hebdo: the truths that ought to be self-evident but still aren’t, written in response to the terror attack on the offices of French satirical newspaper, Charlie Hebdo.

Weekly High

With movie buffs everywhere speculating on whether Jurassic World, the long-awaited next instalment in Spielberg’s Jurassic Park series, will be any good or not, some clever webbies took it upon themselves to splice footage from the forthcoming flick alongside clips from the hilarious U.S. mockumentary, Parks & Recreation. This is the result.

 

Weekly Low

Oldham Athletic have been all over the press this week after almost signing convicted rapist Ched Evans, despite overwhelming opinion from fans not to do it. In the end management backed out, but by blaming pressure from sponsors for the decision they simultaneously send a negative message out about the value of loyal supporters, and confirm they would have definitely been up for it, until cash got in the way. #PRFail.

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Stories to keep an eye on

Coca Cola is attempting to copyright two Twitter hashtags, despite legalities being visibly ‘grey’. #cokecanpics and #smilewithacoke are the key phrases in question, whether the drinks giant will be successful or not remains to be seen.

Immediate Media, the publisher behind 34 former-BBC titles including Radio Times and Top Gear magazines, has reported a 74% rise in profits. 

According to Fournaise Marketing Group, 74% of all marketing strategies underperformed in 2014.

 

Just in case you missed it

Facebook has announced a huge increase in the number of videos being shared globally via the network, meanwhile Vimeo has signed exclusivity deals with several ‘Stars of YouTube’, snatching talent from its nearest rival. Click here to find out what this means for brands and video marketing in 2015.