Quote of the week
Peter Dayan, director of Gatsby Computational Neuroscience at University College London, offering his opinion on Google’s latest AI breakthrough, wherein a program has been created that learns from its own past, applying acquired skills to tackle new problems, suggesting Judgement Day is only a matter of time now.
Paddy Power has been up to mischief once again this week, spreading this image of Donald Trump and Vladimir Putin riding a horse topless. Designed to promote Cheltenham Races, this week, and the bookie giant’s new political betting arm.
UK grime star Stormzy bravely spoke out about battling depression recently, which is commendable. Then the NME used his image for a cover story about the same, highly sensitive and deeply personal issue, without asking his permission. Definitely not OK, check the artist’s Twitter feed for the response, but let’s just say he’s not happy, and neither are a lot of fans and readers.
Need to know
The Guardian has pulled all advertising from YouTube and Google in the latest controversy regarding extremist materials being placed close to branded content, following in the wake of the UK Government placing all Google ads on hold until it receives an explanation as to why similar things are happening with public campaigns.
This week we took a look at influencer marketing in the wake of yet another massive scandal as Australian health and beauty trendsetter Belle Gibson was shown to have lied about her cancer recovery and withheld profits promised to charities.
Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.