Words: Isabel O’Riordan, Marketing Manager, ABTA
If a crisis happened tomorrow are you prepared?
Do you have an effective strategy to manage the media and keep key stakeholders up to date?
Sadly the past few years have shown us that a crisis can happen at any time. And for travel companies, handling a crisis well has a huge impact on future business success. From fatalities, to sickness outbreaks, to acts of terrorism or natural disasters, travel organisations of all sizes can be affected by a crisis and an immediate response is required.
ABTA’s one-day Crisis Management Communications seminar sponsored by Smoking Gun PR delivers practical guidance to help delegates plan their crisis communications strategy.
Delegates will hear from BBC Look North Yorkshire’s Business Correspondent, Danni Hewson who will explain exactly what the media need from organisations when a crisis occurs. They will also have the opportunity to test their interview skills through an interactive role-play exercise tailored for the travel industry. This session will be invaluable for those who have not had media training previously as well as those who want to brush up on their interview techniques.
There will be a particular focus on how to avoid social media issues and how to deal with 24/7 crisis communications in a digital age with Smoking Gun PR’s Managing Director, Rick Guttridge and Manchester Airport Groups Head of External Affairs, Adam Jupp. Other speakers on the day include Rachel O’Reilly, Head of Communications at Kuoni, Colin Brimson, CEO & Founder of d-flo and Daisy Parker, PR and Campaigns Manager from ABTA.
The seminar is aimed at travel professionals who are likely to have a role in communicating with the media in a crisis. It is designed for large and small companies, including the following teams:
- Directors, CEOs and senior managers
- Communications, external affairs and PR teams
- Emergency planning and crisis management teams.
Attendees will leave with strategies and new ideas, which they can implement within their own organisations to ensure that they are fully prepared to communicate with stakeholders and the media if a crisis occurs. They will have the opportunity to network and share best practices with industry colleagues who could be facing similar issues.
We recently blogged on travel PR crisis disasters and exemplary examples of management, take a look here; find details of our crisis management services here, and information on our travel PR agency expertise here.
Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.