Women across the world have been posting online with the statement #metoo this week to show they have had first hand experiences of sexual abuse or harassment, and the sheer numbers are disturbing. It’s a positive example of social media in action for good, although it’s important to emphasise involvement should be about choice, rather than feeling pressured to take part.
Well if you are an easily offended millennial you will see misogyny everywhere.. even when it’s not there I’m afraid
— Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017
Thanks to the Metro for this one. A fitness company in the North East has been criticised for several reasons, namely calling itself Skinnypigs, promoting its services as ‘the only group fitness class designed to make you look good naked’, directly targeting women and placing an ad outside a school. Social media wildfire ensued, but the responses from the firm’s Twitter account are the real #PRFail hare.
Need to know
- Transport for London censors haven’t taken kindly to Gary Linekar’s latest crisp campaign, in which he appears fully naked.
- Facebook is now giving US users the option to order food via the social network.
- BrewDog is looking to crowdfund £50million to expand its bar and brewing sites, and establish a ‘craft beer TV network’, whatever that means.
Just in case you missed us
Over the last seven days we’ve been busy as ever here on Bridge Street. Not too busy to blog, though, with stories on Twitter’s new Agency Resources area, which should come in very handy for businesses, and our thoughts on nudge theory making headlines, again.
The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort