Quote of the Week
— Smoking Gun (@SmokingGunPR) October 6, 2017
Sticking with big positives after our opening quote, today is World Smile Day, which is pretty much one of the nicest things in the world ever. Or at least since last year’s 6th October. With this in mind time expect to see plenty of pearly whites all over your social feeds today.
Theresa May’s speech at the Conservative Party Conference in Manchester started badly- a security breach and a P45. Then it got much, much worse when the UK’s first amongst equals suffered a coughing fit. When you’re media and public speaking trained, with the motto of strong and stable, this really isn’t great publicity.
Need to know
- Google is to start sharing the age, gender, relevant search history and shopping history of visitors to publisher’s websites in a bid to improve their insights into readers.
- Lidl’s head of media, Sam Gaunt, has said the marketing industry is ‘guilty of overselling’ programmatic advertising.
- Arguably the ultimate AI movie, Blade Runner’s long awaited sequel, Blade Runner 2049, opens in cinemas today. The Guardian’s review has us very excited, and also comes with a nice listicle of the best dystopian movies.
Just in case you missed us
It has been a furiously busy week on the blog, as our latest newsletter was released to subscribers. This edition included Rick Guttridge’s thoughts on the Bell Pottinger scandal, and the PRCA’s reaction; our argument as to why PR without measurement is ‘fluffy PR’; the question of youth sub brands, and whether they are hot or not; a spotlight on the booming eCommerce scene in the North West; and the latest news from here in the office. Oh, and we also shared some thoughts on taxis, Uber, and the need for consistency and standards in business practice.
The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort
Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.