Blagger’s Blog- Pizza victoria, The Silence Breakers, Hammond on disability

Quote-of-the-Week-08.12-boon

Weekly High

15568406_G

This may well be the first time in the history of our Blagger’s Blog (which has been going on for over half a decade) whereby our Weekly High is actually a repeat. To months ago we placed the #metoo campaign — aimed at raising awareness about the prevalence of sexual assault in the wake of the Harvey Weinstein scandal — at the top spot for the week ending 17th October. Here it is again, after Time Magazine this week labelled ‘The Silence Breakers’ as its Person of the Year. Notably, the cover contains five women who spoke out, and one arm with its body and head cut from the short; this is a Texan hospital worker who fears forsaking anonymity would negatively impact on her family.

Weekly Low

Philip-Hammond-Pug_2975243b

This week the Conservatives may have scored a major coup with Theresa ‘Last Minute’ May saving Brexit from the jaws of catastrophe— we are now ready to move onto the next stage of negotiations, i.e. regarding trade— but Philip Hammond managed to score a massive own goal for the party’s PR when he stated that “by increasing participation in the workforce, including far higher levels of participation by marginal groups and very high levels of engagement in the workforce, for example of disabled people – something we should be extremely proud of —may have had an impact on overall productivity measurements.” Palm into face, repeat until numb.

Need To Know

*Some marketing experts are predicting that literature could be the next big thing in branded content.

*Conservative Weekly Standard, a magazine that has been labelled a ‘serial misinformer’ by critics, will be aiding Facebook in its efforts to fact-check; the first overtly partisan organisation to be involved in the process.

*Adobe is introducing AI into Photoshop for the first time, with a new selection tool about to be rolled out that can identify specific objects and separate these from the background of an image, without instruction.

Just In Case You Missed Us

On the blog this week, we’ve had a very busy one indeed. Our newsletter arrived; read MD Rick Guttridge’s dissection of the Daily Mail, our roundup of the most controversial Christmas campaigns, expert advice from Instagram experts, top platforms for digital storytelling, and the latest news from the Smoking Gun office. Meanwhile, we have also looked at the media coverage following the Royal Engagement announcement last week, and then reported on ITV News’ plans for three new online-only programmes.

The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort

Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.

Submit a brief