Case Files

Blagger’s Blog— England’s ...

This week on the Blagger’s Blog, Smoking Gun’s regular roundup of media news, we’re commemorating England’s excellent run in the World Cup, celebrating Paddy Power’s anti-Trump (pro-Oprah) campaign, and wondering why anyone invented The Handmaid’s Tale range of wines.

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Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

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Blagger’s Blog— World Cup, Smoki...

Weekly High Gold award in a very competitive field. Big up to Rick and the @SmokingGunPR team. #amecawards #amecsummit https://t.co/hib6gjrrnU…

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How to tailor your PR strategy for the i...

It’s news to nobody that influencer marketing is one of the most divisive topics in modern media. We’ve written several pieces…

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Finding good PR ROI after ‘the end...

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think…

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Blagger’s Blog— #NorthernFail, T...

Weekly High Who says all the great ideas have been done? Certainly not TIME Magazine, which just created its cover,…

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GDPR – Comms disaster of the decad...

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing…

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Usage insights: The time well-spent move...

How much time do you spend per day on your favourite apps? How about per week? The figure is likely…

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