Case Files

Blagger’s Blog— The nightmares befo...

The last of our weekly media, comms and PR news roundups of 2018— ending on a huge high (Christmas), a massive low (Gatwick’s drone problems) and everything else you need to know before the weekend. The last of our weekly media, comms and PR news roundups of 2018— ending on a huge high (Christmas), a massive low (Gatwick’s drone problems) and everything else you need to know before the weekend.

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Marketing, PR and media trends you need ...

We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.

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Naughty list: 2018 in PR, marketing and ...

As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.

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Nice list: 2018 in PR, marketing and com...

As part of Smoking Gun’s 2018 almanac, we look at the best stunts and campaigns from other agencies and brands that have caught our eye.

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2018 in the Smoking Gun study

For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.

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They said what?! 2018 in quotes

Every seven days we select the most hilarious, ridiculous, devastating, poignant and powerful quote from that week. Now the year is almost done we’ve consulted the archives to compile this list of the best.

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How to start trends with social media ma...

Can we really learn anything from end of year lists? As one brand’s top social media marketing campaigns breakdown goes to show, the answer is yes.

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Blagger’s Blog— Bacon, Macron and Po...

Smoking Gun’s weekly media news digest— this time with political PR fails and successful cinematic stunts.

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Instagram social media marketing: Measur...

How can you improve your Instagram output when using the network for social media marketing? Here are a few ideas.

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