This week we discovered the lovely people at the PRmoment Awards have shortlisted us for no less than 11 trophies. These include Best Integrated Communications Campaign, Best Use of Research, Best Use of Content, Best Use of Creativity, and Boutique Agency of the Year. Thank you, thank you, thank you.
What was PepsiCo thinking? Tuesday was the centenary of women winning the right to vote here in the UK, and gender equality is a hot topic right now anyway. So why, oh why, was CEO Indra Nooyi allowed to give an interview to Freakonomics in which she says there will be a range of Doritos launched ‘for women’ so they don’t have to feel uncomfortable doing stuff with food like men do, for example crunching or licking flavour from fingers in public.
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Anyone would think it was Christmas, what with all the great content on the blog in the last five days. We began by considering the importance of recognition in terms of developing a positive workplace environment, then mused on the subject of gender equality to mark the ‘suffragette anniversary’. After that, we looked at the increasing importance of Twitter for publishers and content creators, assessed what the most successful ads in last Sunday’s Super Bowl say about brand messages in 2018, and asked if brands are doing enough in the war on plastic.
The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort