Every town needs a resident like the artist who opted to argue with ASI Data’s 2017 decision to label Didcot as the most normal place in Britain. In response, an unnamed local has opted to clarify just how fantastic(al) the area is, adding some otherworldly spots to otherwise bland signage. Twitter loved it, obviously.
No prizes for predicting this one; Facebook has seen billions wiped off its share value this week following news breaking that around data from around 50million US accounts had been shared with Cambridge Analytica, a research company that may have used the information to help sway the American presidential election in 2016. Mark Zuckerberg and Co’s reputation is in the toilet, with widespread calls for this to mark the end of the online Wild West.
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Over the last few days we have looked in-depth at the Facebook data breach, and then offered some insight as to why User Generated Content is one of the most important aspects of brand reputation management.