Since our last Blagger’s Blog we’re delighted to have seen news that Manchester City Council is intending to make our hometown the first city region in the UK to ban single use plastic. How’s that for good PR?
This week the BBC has admitted that a scene from the documentary series Human Earth was faked. The footage in question showed members of a tribe in Papua New Guinea building a tree house high in the canopy, but was apparently staged for the camera crew. In an era of media mistruths, this is hardly the best news.
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Over the past few days we have mainly been thinking about why PR measurement and evaluation matters to your brand.