Blagger’s Blog – MCR stands strong, BBC Sport tapestry, M&S fail
BBC Sport has unveiled a stunning advert for its forthcoming World Cup coverage— an animation made from an embroidered tapestry, with every frame the result of talent seam workers. The idea is to pay homage to traditional Russian textiles.
Own goal of the week to the M&S press office who declined a Channel 4 News studio interview by saying there’s not enough overlap between viewers + customers ???? #PRfail
— Elizabeth Holloway (@hollowaye) May 24, 2018
OK, let’s just make one thing clear. If your company is in trouble and the entire country knows about it, the best course of action is to ACCEPT the offer of an interview on one of the nation’s most-respected news shows. Do not— repeat, do not— turn them down.
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Over the last seven days on the blog we have been thinking about the importance of storytelling in PR campaign planning, and the value of public relations in terms of brand reputation management.
Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.