Blagger’s Blog— World Cup, Smoking Gun v Barca, IHOb
— Newton Insight (@newton_insight) June 14, 2018
OK, so we didn’t really play Barcelona as the headline of this page suggests, but, as the embedded tweet above shows, we did win Gold for Most Effective Consumer PR Campaign at the Amec Awards in Barcelona last night thanks to our work on behalf of Childs Farm.
Crêpes!!! America’s beloved IHOP (as International House of Pancakes) has changed its name to IHOB (as in “burgers burgers burgers”) to celebrate the fact it will now also be serving burgers. There’s been widespread confusion, many customers aren’t happy, and few seem sure whether it’s permanent (new signage on storefronts suggests so). Still, at least the jokes on social are funny.
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Recently on the Smoking Gun blog we’ve been writing about how to find good PR ROI after ‘the end of public relations’, and tips on tailoring your PR strategy for the influencer age. So basically strategising and advising.
Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.