One the last month or so you could be forgiven for asking us one rather uncompromising question. “Will you ever shut up about measurement and evaluation?” We’re happy to answer with a simple “No.”
While there are prevailing concerns regarding the fate of the UK economy during this, our last year as a member of the EU, according to research into British SMEs, conducted by American Express, confidence is far higher than it was 12 months ago.
Weekly HighNike wins the trophy for Best Advert We’ve Seen In A While with the trainer giant’s latest clip, which looks to poke fun at people with a sneaker addiction, while also celebrating the culture of footwear worship. It made us smile, anyway, even beating the sun coming out to claim our Weekly High.
While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s total mass is invisible to the naked eye— in marketing and comms we have long been able to deliver tangible evidence to show public relations works. So why are some corners of the jury still out?
Over the weekend news hit that the UK’s best-loved cut-price pub chain was closing all its social media accounts— both centralised and for each of its 900 or so individual sites— sparking widespread debate as to why this decision has been made. Let’s look at the angles, then.