Blagger’s Blog- Dale Winton, Nike addiction, Radar Radio

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Weekly High

Nike wins the trophy for Best Advert We’ve Seen In A While with the trainer giant’s latest clip, which looks to poke fun at people with a sneaker addiction, while also celebrating the culture of footwear worship. It made us smile, anyway, even beating the sun coming out to claim our Weekly High.

Weekly Low

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Without the right PR measurement tools, it’s just dark matter

Black hole concept with deep universe galaxy, planets, stars. While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s total mass is invisible to the naked eye— in marketing and comms we have long been able to deliver tangible evidence to show public relations works. So why are some corners of the jury still out?

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