Brands wage war on use of plastics, but is it enough?

blueplanet2plactic1911c (1) This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to reduce the amount of plastic used in its packaging by 10 percent within 12 months. This includes eliminating the use of 5p plastic bags, plastic straws and plastic cups by the end of 2018. The supermarket giant has now joined...

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January 2018 in the Smoking Gun study

sgpr collage.001 Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing fashion. Thankfully, here at headquarters jaws have been dropping for all the right reasons, so read on if you want the inside scoop. There’s no bigger news than our recent client win. We’re delighted to welcome MSD Animal Health, which...

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Smoking Gun scoops Best Small PR Agency at the MPAs

After being shortlisted in summer against four other Manchester-based agencies, Smoking Gun scooped the award for Best Small PR Agency at the MPA Awards last night. The Manchester Publicity Association is the largest not-for-profit body in Europe, recognising people in media, film, creative and digital industries. Hosted at the Midland Hotel, the evening kicked off with a drinks and chinwag...

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Facebook colour comments – a social media blunder?

In an effort to make Facebook more colourful, the social media giant’s recent update is sure to turn a few users off. Over the past few days, Facebook has introduced colour comments in what The Independent reported, “an extremely garish new look”. Evert Groot, a Facebook user first spotted the change and shared his thoughts on Twitter: “Colour comments really...

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PR measurement A-Z

image (1) This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,  works alongside us to collect, categorise, curate and make sense of PR data.  

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