Social media trust falls to historic lows- where from here for brands?

detroits-mortgage-mod-plan-well-just-burn-down-our-homes In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg is on the back foot’. This is one of those moments. According to the 2018 Edelman Trust Barometer, which gauges the public’s faith in business, government, NGOs, and the media, over the last 12 months our belief in journalism has...

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Merry panto season from team Smoking Gun

Header1 This pantomime season, the hard working Guns have temporarily paused their pens, faded out Facebook and iced over their influencer campaigns to share some festive themed comms insights with you. Watch our latest animated video: After yet another exhilarating and successful year for many of our clients and ourselves, the office will be closed from Friday 22nd December until 9am...

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Cleaning up: Why Facebook still isn’t doing enough to protect your brand

shutterstock_134399564 Supposedly the world’s favourite social network, despite its popularity and usefulness, I can’t help but feel companies have good reasons to be angry at Facebook right now. From extremist content to fake news, the platform needs to step up in order to clean up its act. While there have been some significant steps taken of late, there could be so...

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