Deafening silence: Why brands should never say nothing

A waiting crowd in front of a microphone and podium Earlier this month Martin Sorrell, founder of advertising giant WPP, made the shock decision to walk away from the global media empire he had built up since the 1980s. What happened next raised even more eyebrows. Aged-73, Sorrell wasn’t just chief executive of WPP, but also considered a fountain of knowledge and professional icon by many in the industry. A...

Read More

No kidding: April Fools in the fake news age

Boring young man wearing clowns nose, glasses and party hat sitting on sofa Picture the scene. It’s 1987, and Cold War tensions are running pretty hot. From nowhere, photos emerge showing two of the era’s biggest rivals— USSR premiere Mikhail Gorbachev and UK Prime Minister Margaret Thatcher— kissing and canoodling. What sounds like the biggest scandal of the day was actually a well-executed April Fools joke. One of countless examples whereby the media,...

Read More

Social media trust falls to historic lows- where from here for brands?

detroits-mortgage-mod-plan-well-just-burn-down-our-homes In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg is on the back foot’. This is one of those moments. According to the 2018 Edelman Trust Barometer, which gauges the public’s faith in business, government, NGOs, and the media, over the last 12 months our belief in journalism has...

Read More

Merry panto season from team Smoking Gun

Header1 This pantomime season, the hard working Guns have temporarily paused their pens, faded out Facebook and iced over their influencer campaigns to share some festive themed comms insights with you. Watch our latest animated video: After yet another exhilarating and successful year for many of our clients and ourselves, the office will be closed from Friday 22nd December until 9am...

Read More