And Finally...

March 2017 in the Smoking Gun study

17457937_10155137855338669_1284753171522681945_n With the triggering of Article 50 this week it’s easy to feel a little uneasy about what the future has in store. Not so here on Bridge Street, though, with an excellent month of new clients, new starters, and knowledge sharing pointing to a very positive immediate future and beyond. First things first, then, let’s get on with the introductions....

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The ideal filling- Expert advice on sandwich-year internships

20140316-pressed-sandwich-shootoer-primary-610-thumb-625xauto-390941 It’s getting to the time of year when the best and brightest start looking to the best and brightest to make them even better and brighter. Thousands of PR, marketing, communications, media, and journalism students across the UK are finalising sandwich year placements for September 2017 onwards, hoping to bolster their chances of full time work upon graduation. Here at...

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PRs and passports- Travel campaign fails, and crisis success stories

8bbdaadc90784ff6f74179da08a5cbbf On 17th May we’re sponsoring ABTA, the Association of British Travel Agents, for a Manchester event on Crisis Management Communications. The aim being to offer practical advice and guidance on how travel brands can better plan for marketing and comms catastrophes, or avoid them altogether.   Those interested in attending should follow this link for details on tickets, times and venue....

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Ask Alexa- How brands are using Amazon Echo’s personal assistant

AAEAAQAAAAAAAAkWAAAAJGRhZTFmZjdkLTIyOTMtNGI2OS04Y2I0LWE1MDkzN2I1OTE2NQ With technology hurtling along at an ever-faster rate, sometimes you can’t help but wonder if it really is a brave new world, or overcomplicated excuse to sell more products. Amazon’s personal assistant, Alexa, which runs on Echo hardware, is a prime example. On the face of it, having a bluetooth speaker doubling up as connected device which can complete a...

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Just how much is your CEO really worth to your business?

german gold london Earlier this year we published a blog post- Brand marketing: Good for me, or good for all. Based on figures relating to companies, and their impact on society, community, and the environment, the message was clear- firms with positive, caring images enjoy better customer loyalty and perception. But what about the image projected by the individuals at the very top...

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