And Finally...

How valuable is PR to reputation management (really)?

Two young boys and businessmen dressed in suits and glasses sit at a desk with a homemade lie detector machine. This serious interview is conducted in an office and the machine is predicting a lie from the job candidate. Dishonesty will eventually catch up to you. Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week, those GDPR emails are coming thick and fast, and they don’t exactly smack of public trust. Then there’s the ongoing menace of fake news. So how do brands avoid losing a reputation management war in this era of disbelief?

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