And Finally...

COME TO OUR PR MASTERCLASS ON PR EVALUATION #AMECMM

AMEC event - 3 speakers After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge, decided it was time the agency did even more to help educate clients and other marcomms professionals about the modern methods in PR evaluation. AMEC (Association of Measurement and Evaluation Companies), should you not have heard of it yet, is the...

Read More

Smoking Gun named Best Consumer PR Agency

16170046174_3d2a134e89_b

PR Moment award winners 2015 announced

  We believe modesty is a valuable asset, and one not to be sniffed at… …Nevertheless, when we have great in-house news to share we’re partial to sharing it- not so much as a means to blow our own trumpets (although in this case we most definitely are), but simply to spread the word...

Read More

Having cake and eating it are different things

cake-image-20 Just when we thought 2016 couldn’t get any worse, the BBC proves why nobody should make final decisions whilst Mercury is in retrograde. Or at least that’s what two avid cake lovers told the world on Twitter. So Great British Bake Off, currently drawing audiences of 12million over on Auntie’s flagship TV station, has been swiped by Channel 4, with...

Read More

999 @ 140- Social media in times of crisis

1-satellitecap There are some things you never really want to do during the not-so-average day. One is losing your keys, another might be Googling any kind of health problem, and a third would be dialling the best known number in the U.K. Between 2014 and 2015, the last period for which statistics are available, there were a total of 9million 999...

Read More

Top 5 free tools for PR measurement and evaluation

Laptop on a work table with DIY and construction tools all around top view hobby and crafts concept You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or conferencesto know that we have a bit of a thing for evidence. Hence the whole company name being linked to super sleuth Sherlock Holmes and our obsession with living in the land of intelligent measurement. Everyone here at Bridge Street...

Read More

Quality link building: SEO without PR misses the point

seo-in-2014 It doesn’t matter what business or industry you’re in, nor your lifestyle choices, the world is full of ways to spend money. The problem being that without stringent budget control we’re all heading for hot water. When it comes to marketing strategies, this often means tough decisions have to be made based on where priorities lie. A common example being...

Read More