And Finally...

Smoking Gun named Best Consumer PR Agency

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PR Moment award winners 2015 announced

  We believe modesty is a valuable asset, and one not to be sniffed at… …Nevertheless, when we have great in-house news to share we’re partial to sharing it- not so much as a means to blow our own trumpets (although in this case we most definitely are), but simply to spread the word...

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It’s nice to be Liked on social media, but better to get engaged

Most-Personal-Engagement-Ring-Ever How many Facebook fans does your company page have? What number of followers does your Twitter handle lay claim to? Do any of these things really matter when all’s said and done? We live in a world where image is often seen as the most vital asset for a business. Social media’s ability to make or break a brand with...

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How to exploit media silly season, even if it hasn’t arrived)

sunfrontpages Lord Sewel is caught on camera allegedly taking drugs with prostitutes, bringing the House of Lords into disrepute. Greece’s economy receives another emergency jolt of fiscal electricity to its heart. Westminster reveals newly defined laws to tackle extremist behaviour. The number of displaced people in the world reaches never-before-seen levels. It has been a busy month or so in the...

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Social shopping: Online retail’s future?

how-smart-devices-and-social-media-impact-your-shopping-habits-infographic--14c4b4b6cd From Facebook to Google+, social media channels are constantly updating their functionality and offering, looking to keep us locked-in to their network for activities that go well beyond simply communicating with other users. And now a new revolution is afoot, one that can help increase profitability for brands trading online. As we explained on the Smoking Gun blog last week, ‘social...

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Where were you on World Emoji Day?

emoji-love On 17th July the planet paid homage to those little smiley yellow faces that are fast becoming a language in their own right. So how did brands take advantage of this clear marketing opportunity? Contrary to popular belief, the humble emoji actually began its journey towards digital communication dominance back in 1998, long before phrases like social media were a...

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