Case Files
...and Finally

Blagger’s Blog— YouTube lows, deep sea raves, sky high fails

Smoking Gun’s media news wrap, with Desperados underwater, YouTube in hot water, and China Eastern Airlines facing backlash after error judgement at 30,000ft.

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Perfect your millennial marketing strategy now, Gen Z are inbound

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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Marketing to millennial consumers relies on these three brand values

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

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Blagger’s Blog— Faith in humanity (almost) restored

This week’s media news roundup— kind gesture goes viral, Amnesty ad impresses and Manchester loses the Mobike in PR catastrophe for our city.

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Does your social media marketing strategy track the right statistics?

Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.

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What is social media marketing doing for your brand image?

To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.

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Blagger’s Blog— Stacey speaks, eclipse ‘stunt’, Amazon army

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life features to the media

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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