And Finally...

Product, package, and FMCG PR: Has Dove bottled Real Beauty?

tdy_style_dove_soap_170509.today-inline-vid-featured-desktop If you’ve been keeping an eye on the Fast Moving Consumer Goods (FMCG) shelves recently, there’s a very good chance one size-related change won’t have passed by unnoticed. Let’s get one thing clear, though, before we get into the nitty gritty of this particular blog post. Dove’s Real Beauty campaign is one of the longest-running public-brand love affairs in the FMCG...

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Blagger’s Blog- Blank cheques, sounds of war, everything on Fyre

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Weekly High

Although this advert isn’t new, it’s new to us (originally unveiled back in April). The David Lynch Foundation offers a startling portrait of life after war for veterans, told through battlefield sounds. Or not, as the case may be. Powerful, impressive.  

Weekly Low

This week’s lowpoint has wider connotations for our industry...

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Event PR (gone wrong): Learnings from Fyre Festival

IMG_0302 It was supposed to be one of the world’s most exclusive and luxurious boutique music events, with rapper Jah Rule at the helm. The reality was some dry white bread with a slice of reformed cheese and aneamic-looking salad shoved in a polystyrene carton, chaos, cancellations, and punters stranded on a private island. OK, so on the face of it...

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