And Finally...

Brand ambassadors and celebrity endorsement- how much is too much?

helen-mirren Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a product. Having the right face, voice, or expert opinion backing a campaign potentially works wonders when it comes to winning the public’s trust. But there’s also a flip side. Helen Mirren, the face of L’Oreal, recently confessed during a panel...

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Digital PR news: Google is about to change, here’s what you need to know

google-search-under-magnifier-670x335 It’s one of the most iconic aspects of the online experience- simple, clean, easy to use. Google’s homepage has been exactly the same since its launch in 1996, offering a brief respite from the general chaos that comes with an internet full of more pop ups, box outs, and click bait than should be tolerable. But now all that’s about to change...

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Instagram Stories celebrates first birthday

New york, USA - June 23, 2017: Instagram application menu on smartphone screen close-up. Using Instagram app 12 months ago, Instagram launched Stories to compete with Snapchat and tap into the growing trend of short-lived content. Users can share video, images, Boomerangs, live broadcasts and videos in reverse on their story which then disappear after 24 hours. You can personalise content by adding stickers, text and augmented reality characters including bunny ears, love hearts and puppy faces....

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Copywriting experts offer an ode to the obscurity of the English language

oxford_1833074b Yesterday was Yorkshire Day, a national celebration of the county which, if you come from there, stands head and shoulders above the rest as the closest anyone can get to God’s kingdom. And if you don’t hail from any of the four Ridings it still stands head and shoulders above the rest in terms of size- a far bigger expanse...

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