Case Files

Showing Nissan’s Caring Side

In 2012 Nissan UK soft launched its new CARED4 proposition in 50 of its leading dealerships nationwide and wanted PR to be a main driver to reach a wide consumer audience. CARED4 was a new brand and service pledge for the used car sector – not major general news on its own. To ensure media take up of the brand...

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Industry Sector

Comms Solution