Case Files

Virgin Holidays – Tunnel to Barbados

Virgin Holidays came to us to create a disruptive, engaging experiential PR stunt to raise awareness of its direct holidays from Manchester to Barbados. So we brought Barbados to Manchester for the day.  With a little added glamour from Michelle Keegan. The world’s first 4D tunnel – complete with sounds and smells of the Caribbean brought Spinningfields alive for one...

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Persil – Cook With the Kids

We were tasked with creating noise around the launch of a harder working formula of leading FMCG brand – Persil Washing Up Liquid. We wanted a campaign with meaning which touched vital triggers for our target audience. The strategy was to achieve cut through and create powerful and emotive memories linked to the product to help engender purchase swaps in...

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Showing Nissan’s Caring Side

In 2012 Nissan UK soft launched its new CARED4 proposition in 50 of its leading dealerships nationwide and wanted PR to be a main driver to reach a wide consumer audience. CARED4 was a new brand and service pledge for the used car sector – not major general news on its own. To ensure media take up of the brand...

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Silentnight Advent Calendar – a social media case study

Bed retailer Silentnight wanted to ensure it didn’t get lost in the festive madness and remain front of mind with consumers, ahead of the important January sales period. Crucial to this was site visibility and social media. We were tasked with increasing web traffic from social media and given a tough KPI of 10% of all traffic to be from...

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