We were tasked with creating noise around the launch of a harder working formula of leading FMCG brand – Persil Washing Up Liquid. We wanted a campaign with meaning which touched vital triggers for our target audience. The strategy was to achieve cut through and create powerful and emotive memories linked to the product to help engender purchase swaps in...
Peanut Hottie is the world’s first ever peanut hot drink, invented by a lover of peanut butter who had a vision one evening when eating the stuff directly from the jar! We were called into to launch this innovation to the UK market.
We relaunched Panda Drinks, targeting ‘pragmatic mums’ with young children. The campaign was timed to hit the school holidays and aimed to play on mums nostalgia for Panda, whilst ensuring the key communication of ‘no nasties’ came through loud and clear.
We were briefed to create a digital campaign to extend the brand’s key messages across appropriate online channels: – Oven Pride makes oven cleaning less of a nightmare – Unique bag and all-in-one solution – UK’s number one Oven Cleaner
In October 2011, artisan producer Butlers Farmhouse Cheeses invested in its first ever TV advertising campaign, with a 30 second advert running for a month on satellite TV. Smoking Gun PR was briefed to amplify the advert and help boost brand awareness for its hero product – Blacksticks Blue – in the pre-Christmas sales period.