Renowned for its cleaning power and eye-catching packaging, we asked our client, Oven Pride, to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.
One of our favourite FMCG PR clients, Oven Pride asked us to get to work raising awareness of the link between Easter, Spring, and its oven cleaner- remembering the brand’s tongue in cheek tone of voice- in turn driving sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration.
We were tasked with creating noise around the launch of a harder working formula of leading FMCG brand – Persil Washing Up Liquid. We wanted a campaign with meaning which touched vital triggers for our target audience. The strategy was to achieve cut through and create powerful and emotive memories linked to the product to help engender purchase swaps in...
Peanut Hottie is the world’s first ever peanut hot drink, invented by a lover of peanut butter who had a vision one evening when eating the stuff directly from the jar! We were called into to launch this innovation to the UK market.
We relaunched Panda Drinks, targeting ‘pragmatic mums’ with young children. The campaign was timed to hit the school holidays and aimed to play on mums nostalgia for Panda, whilst ensuring the key communication of ‘no nasties’ came through loud and clear.