Case Files

Flava-it – spreading #meatlust – a food PR campaign

The Flava People tasked us as its food PR agency with supporting the launch of three special edition ‘Meat Lust’ varieties of its Flava-it meat marinade over a four-month period. The Flava People challenged us to get products into hands and increase brand awareness, with the ultimate aim of introducing a new, younger audience to its range of marinades. We...

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Relaunching Panda Drinks

We relaunched Panda Drinks, targeting ‘pragmatic mums’ with young children.  The campaign was timed to hit the school holidays and aimed to play on mums nostalgia for Panda, whilst ensuring the key communication of ‘no nasties’ came through loud and clear.

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Turning A Tasty 30: Panda Liquorice

Panda Liquorice is one of the UKʼs best selling liquorice brand. With no UK advertising budget, PR is the mainstay of consumer marketing and needed to help punch above its weight. Panda Liquorice celebrated its 30th anniversary in the UK in 2012. Smoking Gun PR was briefed to create a big media, stunt-driven splash to mark the occasion. friendly and accessible brand,...

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Butlers Cheese: A Taste of the Unexpected

In October 2011, artisan producer Butlers Farmhouse Cheeses invested in its first ever TV advertising campaign, with a 30 second advert running for a month on satellite TV. Smoking Gun PR was briefed to amplify the advert and help boost brand awareness for its hero product – Blacksticks Blue – in the pre-Christmas sales period.

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