Case Files

Silentnight – the UK’s leading sleep expert

As the UK’s leading bed manufacturer, Silentnight prides itself on being more than just a bed brand. Products are developed, tested and manufactured in the UK in its factory and in-house laboratory facilities. A new bed and mattress is a considered purchase which only happens every 7-10 years, with this is in mind one of Silentnight’s core PR objectives is...

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Paint by Conran… media launch

Paint by Conran is a luxury interior paint range that is brand new to the UK market. A collaboration between esteemed paint manufacturers Master Paintmakers Ltd and Conran and Partners, the range of 96 colours inspired by British plants and landscapes is the first ever paint range to be launched by Sir Terence Conran. Smoking Gun PR was tasked with...

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MFI The Relaunch

MFI enlisted Smoking Gun PR to announce the relaunch of MFI to the national and consumer lifestyle and homes journalists, rebuilding confidence in the newly bought out business and emphasising the step change in quality products.

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