It take some real ingenuity to cause a countrywide rush on a product you’ve only been working with for a couple of weeks. But that’s exactly what Smoking Gun did after taking on a new FMCG client, Childs Farm, a leading UK brand of toiletries aimed at young and sensitive skin.
Britain’s leading sleep expert, Silentnight, was launching its first brand showroom at the intu Trafford Centre in Smoking Gun’s hometown of Manchester. We needed to drive awareness about the event for our Consumer PR client, so this is what we did.
Renowned for its cleaning power and eye-catching packaging, we asked our client, Oven Pride, to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.
Business psychology and wellbeing experts Robertson Cooper, along with its Good Day At Work brand, wanted to promote the annual Conversation event to potential attendees from the industry via a national media campaign. Here’s how we helped the firm with an outstanding B2B PR push.
One of our favourite FMCG PR clients, Oven Pride asked us to get to work raising awareness of the link between Easter, Spring, and its oven cleaner- remembering the brand’s tongue in cheek tone of voice- in turn driving sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration.