Renowned for its cleaning power and eye-catching packaging, we asked our client, Oven Pride, to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.
Business psychology and wellbeing experts Robertson Cooper, along with its Good Day At Work brand, wanted to promote the annual Conversation event to potential attendees from the industry via a national media campaign. Here’s how we helped the firm with an outstanding B2B PR push.
One of our favourite FMCG PR clients, Oven Pride asked us to get to work raising awareness of the link between Easter, Spring, and its oven cleaner- remembering the brand’s tongue in cheek tone of voice- in turn driving sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration.
Essential Cuisine produces high quality food stocks, and charged us with lifting the lid on one of cooking’s best kept secrets, harnessing social media to drive trials of its products. The final taste test, and results, were delicious.
BrightHR makes specialist people management software for SMEs, and entrusted us to help establish the startup’s brand presence in this competitive sector. This is how we made some serious headlines.