Case Files

FMCG influencer partnership: Hacking Christmas with Oven Pride

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look. Christmas is a key sales period for our cleaning client, Oven Pride. It’s also one of the busiest and most competitive times of the year for many FMCG brands. To help them cut through...

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Event PR: Tackling loneliness with The Oddfellows Society

Social isolation is a growing problem in the UK, particularly amongst our ageing population. This means helping people come together has never been more important. When a client specialising in tackling loneliness approached us for a pre-Christmas event PR campaign, we were happy to lend a hand.

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Not for profit PR: Making a noise for RivFest

We were tasked with promoting a charitable festival, RivFest, aimed at raising funds for new music causes. The festival was dedicated to Viola Beach, a fast-rising North West band fronted by River Reeves, who were tragically killed in a road accident in 2016. This is how it played out.  

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