Case Files

BrightHR: It Pays to Play

BrightHR makes specialist people management software for SMEs, and entrusted us to help establish the startup’s brand presence in this competitive sector. This is how we made some serious headlines.

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Virgin Holidays – Tunnel to Barbados

Virgin Holidays came to us to create a disruptive, engaging experiential PR stunt to raise awareness of its direct holidays from Manchester to Barbados. So we brought Barbados to Manchester for the day.  With a little added glamour from Michelle Keegan. The world’s first 4D tunnel – complete with sounds and smells of the Caribbean brought Spinningfields alive for one...

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Persil – Cook With the Kids

We were tasked with creating noise around the launch of a harder working formula of leading FMCG brand – Persil Washing Up Liquid. We wanted a campaign with meaning which touched vital triggers for our target audience. The strategy was to achieve cut through and create powerful and emotive memories linked to the product to help engender purchase swaps in...

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