Case Files

Magnet Trade – B2B PR case study

Magnet Trade, the nationwide kitchen and joinery experts, challenged us to engage its tradesperson target audience via a B2B and B2C campaign – driving awareness of its products – with the ultimate aim of increasing trade account applications.

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Relaunching Panda Drinks

We relaunched Panda Drinks, targeting ‘pragmatic mums’ with young children.  The campaign was timed to hit the school holidays and aimed to play on mums nostalgia for Panda, whilst ensuring the key communication of ‘no nasties’ came through loud and clear.

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Persil – Cook With the Kids

We were tasked with creating noise around the launch of a harder working formula of leading FMCG brand – Persil Washing Up Liquid. We wanted a campaign with meaning which touched vital triggers for our target audience. The strategy was to achieve cut through and create powerful and emotive memories linked to the product to help engender purchase swaps in...

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Virgin Holidays – tunnel to Barbados

Virgin Holidays came to us to create a disruptive, engaging experiential PR stunt to raise awareness of its direct holidays from Manchester to Barbados. So we brought Barbados to Manchester for the day.  With a little added glamour from Michelle Keegan. The world’s first 4D tunnel – complete with sounds and smells of the Caribbean brought Spinningfields alive for one...

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Silentnight – the UK’s leading sleep expert

As the UK’s leading bed manufacturer, Silentnight prides itself on being more than just a bed brand. Products are developed, tested and manufactured in the UK in its factory and in-house laboratory facilities. A new bed and mattress is a considered purchase which only happens every 7-10 years, with this is in mind one of Silentnight’s core PR objectives is...

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