Advertising fear: Is it game over for the Madmen?

Mad-Men3-940x460-1490972760 This week we picked up on the announcement that Unilever, one of the world’s biggest FMCG companies responsible for a host of household name brands, was set to cull a significant amount of its current advertising budget. Thanks to Financial Times for the tip off.

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Back of the net: 6 product re-launches to remember

OldSpice_Truce15 Earlier this month, BBC Two announced it would be bringing back Norwich’s most egomaniacal local radio DJ, Alan Partridge, and cult dark comedy, The League of Gentlemen. This got us thinking resurrections, and how hard it is to update anything.

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PR agency thoughts: #SoWhiteProject, minorities and diversity in advertising

SNN0115XX-6290_1720179a You don’t need to be an award-winning PR agency to have picked up on an article in The Times last weekend about the apparent decline in requests for images on Shutterstock that feature white models, part of a wider trend wherein brands are increasingly using minority groups to avoid labels like ‘homophobic’ and ‘racist’. The likes of Lloyds, McDonalds, Tiffany, and Dove were all referenced in the piece,...

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Gender divides: 8 incredibly sexist ads from this century

61356_image002 According to a new study, Unpacking Gender Bias in Advertising, gender equality is still a pipe dream in commercial media. Females appear 50% less frequently in screen adverts compared with their male counterparts, with 25% of all ads involved in the study featuring no women whatsoever, compared with just 5% that ignore men altogether. The numbers are pretty shocking, and...

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Online advertising: If you’re buying on YouTube and Facebook, read this

Brightcove-vod-strategy4 Online advertising- not worth the paper it’s printed on. Or so say dissenting voices everywhere from printed media to the ad industry itself. For years the argument has been that banners and pop ups on websites are not as valuable or effective as placing a half or full page in a magazine or newspaper. The logic ranges from the more...

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