PR agency thoughts: Online advertising issues (the story develops)

_95203410_youtube Unless you’re a first time reader of our coveted PR agency blog, chances are you will have picked up on our recent posts regarding programmatic advertising, and how fake news is bad for business. The programmatic principle basically involves automated media buying, meaning brands pay firms to place their online adverts without having to physically negotiate themselves- purchases are made...

Read More

Minority Report and facial recognition advertising today

look_at_me_if_you_can_see_domestic_violence No matter which sanctuary you try and hide out in, it seems someone is there, lurking, waiting to have a big chat about targeted advertising. Love or loathe, we’re still only on the cusp of what it can offer. In digital it’s old news, from one perspective at least. When you’re browsing the internet chances are web history is an omnipresent...

Read More