Deafening silence: Why brands should never say nothing

A waiting crowd in front of a microphone and podium Earlier this month Martin Sorrell, founder of advertising giant WPP, made the shock decision to walk away from the global media empire he had built up since the 1980s. What happened next raised even more eyebrows. Aged-73, Sorrell wasn’t just chief executive of WPP, but also considered a fountain of knowledge and professional icon by many in the industry. A...

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Advertising, social media, and the Winter Olympics

Snowboarder sitting on the edge of the mountain and enjoy the winter landscape. Canillo ski region. Andorra With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting counterparts by assessing what’s new, what’s gone, and what’s to come in terms of marketing and advertising during this highly lucrative fortnight.

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What 2018’s Super Bowl ads say about brand messages

Football with Chip Bowl and TV Remote On Sunday the biggest sporting event in America took place, Super Bowl LII, or 52 for anyone not versed in Roman numerals. But now the stats have been analysed, and the numbers crunched, it might surprise some to learn what the most successful ads actually were.

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