Online advertising: If you’re buying on YouTube and Facebook, read this

Brightcove-vod-strategy4 Online advertising- not worth the paper it’s printed on. Or so say dissenting voices everywhere from printed media to the ad industry itself. For years the argument has been that banners and pop ups on websites are not as valuable or effective as placing a half or full page in a magazine or newspaper. The logic ranges from the more...

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PR agency thoughts: Online advertising issues (the story develops)

_95203410_youtube Unless you’re a first time reader of our coveted PR agency blog, chances are you will have picked up on our recent posts regarding programmatic advertising, and how fake news is bad for business. The programmatic principle basically involves automated media buying, meaning brands pay firms to place their online adverts without having to physically negotiate themselves- purchases are made...

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Minority Report and facial recognition advertising today

look_at_me_if_you_can_see_domestic_violence No matter which sanctuary you try and hide out in, it seems someone is there, lurking, waiting to have a big chat about targeted advertising. Love or loathe, we’re still only on the cusp of what it can offer. In digital it’s old news, from one perspective at least. When you’re browsing the internet chances are web history is an omnipresent...

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