PR agency thoughts: #SoWhiteProject, minorities and diversity in advertising

SNN0115XX-6290_1720179a You don’t need to be an award-winning PR agency to have picked up on an article in The Times last weekend about the apparent decline in requests for images on Shutterstock that feature white models, part of a wider trend wherein brands are increasingly using minority groups to avoid labels like ‘homophobic’ and ‘racist’. The likes of Lloyds, McDonalds, Tiffany, and Dove were all referenced in the piece,...

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Gender divides: 8 incredibly sexist ads from this century

61356_image002 According to a new study, Unpacking Gender Bias in Advertising, gender equality is still a pipe dream in commercial media. Females appear 50% less frequently in screen adverts compared with their male counterparts, with 25% of all ads involved in the study featuring no women whatsoever, compared with just 5% that ignore men altogether. The numbers are pretty shocking, and...

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Online advertising: If you’re buying on YouTube and Facebook, read this

Brightcove-vod-strategy4 Online advertising- not worth the paper it’s printed on. Or so say dissenting voices everywhere from printed media to the ad industry itself. For years the argument has been that banners and pop ups on websites are not as valuable or effective as placing a half or full page in a magazine or newspaper. The logic ranges from the more...

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PR agency thoughts: Online advertising issues (the story develops)

_95203410_youtube Unless you’re a first time reader of our coveted PR agency blog, chances are you will have picked up on our recent posts regarding programmatic advertising, and how fake news is bad for business. The programmatic principle basically involves automated media buying, meaning brands pay firms to place their online adverts without having to physically negotiate themselves- purchases are made...

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Minority Report and facial recognition advertising today

look_at_me_if_you_can_see_domestic_violence No matter which sanctuary you try and hide out in, it seems someone is there, lurking, waiting to have a big chat about targeted advertising. Love or loathe, we’re still only on the cusp of what it can offer. In digital it’s old news, from one perspective at least. When you’re browsing the internet chances are web history is an omnipresent...

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