Case Files

Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Top 5 free tools for PR measurement and ...

You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…

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Digital PR advice: 5 (different) things ...

Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…

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COME TO OUR PR MASTERCLASS ON PR EVALUAT...

After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…

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How to.. find and use insights in PR pla...

Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.

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Recommended viewing: The Future of Adver...

Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.

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Mobile websites- why bother?

Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.

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Guest post – Digital strategies an...

Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.

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Recommended viewing- How to acquire, eng...

Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.

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The perfect millennial marketing campaig...

Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.

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Blagger’s Blog— Sexist memes, st...

Smoking Gun’s roundup of media, marketing and comms news— this week with 2017’s top meme branded ‘sexist’, B&Q art, and a terrifyingly bad email.

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September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

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Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

Read more

Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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