Case Files

The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

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Digital PR: UK papers will lose £500m t...

Forecasts have been made regarding the projected losses UK newspapers will be making as a result of hosting platforms within…

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Pokemon Go and brand marketing

It’s hard to believe that the most popular app in the known universe right now- crossing gender, class, racial, religious…

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Everything you ever wanted to know about...

We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving…

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Marketing the referendum: The EU campaig...

As you have probably picked up on, we are now just weeks away from the biggest socio-economic-political decision the UK…

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If Google is 'partially dangerous&#...

People used to joke that if you googled the word ‘google’ the entire internet would breakdown. Obviously nothing could be further…

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This infographic on video and social med...

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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Tortoise vs hare: Will slow journalism b...

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

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To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

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Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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