Case Files

Telling stories and building keywords

Knowing who your competitors are when it comes to link building is simple. Brands of similar keyword importance, appearing on the…

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What Boaty McBoatface tells us about mar...

Britons may no longer be the scourge of Mediterranean resorts, or at least that’s what many people say- long since…

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We wouldn't wish these Mother'...

The coming weekend heralds our annual celebration of all things maternal. 24-hours dedicated to the women that brought us into…

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Everything you wanted to know about virt...

The much talked about Oculus Rift virtual reality system finally goes on sale in March, with several other platforms having…

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Smoking Gun’s PR pocket tools to help ...

Here at Smoking Gun PR, we’re constantly keeping an eye out for new trends and tools that can help us…

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PR measurement and evaluation

To Catch A Cloud: CIPR #CIPRSM Regular readers of the blog will know that the team at Smoking Gun is…

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Lessons from a bad PR and marketing mist...

These are confusing times to say the least. From the environment to the economy, politics to TV programming, it seems…

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10 weird and wonderful buzzwords

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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Copywriting Wars- The Force Awakens (or,...

Last night in London the red carpet was rolled out to welcome the likes of Carrie Fisher and Carrie Fisher’s…

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Probably the bravest advertising campaig...

Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

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Sustainability, sales and marketing the ...

As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.

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Tortoise vs hare: Will slow journalism b...

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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