Case Files

Top 5 unofficial Olympic campaigns

Nike, Aviva, Subway, Oddbins and Specsavers steal the medals as we look at the best ways in which media and marketing types are exploiting those games.

Read more

Infographic: Car buying decisions

This week’s infographic was created collaboratively by My Clever Agency and ourselves on behalf of Carcraft

Read more

The power of dreams

Honda capture the power of dreams with a new interactive advert enabled by Apple’s best-selling smartphone

Read more

The Lynx Effect

This week saw Lynx launch its new Facebook game where you try to bed….sorry I mean release Kelly Brook (a…

Read more

Check it out… it’s like a virus

Smoking Gun PR takes a look at the viral adverts that have stood out over the years

Read more

Integrated Digital marketing case study:...

Read the views of a North West PR and social media agency on the masterpiece Old Spice integrated digital marketing campaign and view a video case study.

Read more

Carlsberg, probably the best World Cup a...

We love this advert World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it’s so well executed and gets right to the core of what the World Cup means for England fans.
It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

Read more

Advertising Revenues Are Set To Grow in ...

Magna has revised its media advertising revenues forecast for 2010 from a ‘1% decline’ to ‘3% growth’. This year will be as good as it gets until 2015 it warns but what will the effect be on Manchester PR agencies?

Read more

UK Advertising to clear recession in Q3 ...

A new forecast predicts that the UK advertising market will return to growth in the UK in Q3 2010. Will this be good news for the PR industry?

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

Read more

Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

Read more

The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

Read more

7 mental health campaigns that show peop...

The advertising market in the UK will return to growth in Q3 2010 for the first time since 2008, a…

Read more

Hot Cross Guns: The Taste Test

The advertising market in the UK will return to growth in Q3 2010 for the first time since 2008, a…

Read more

Advertising ethics: Is Unilever starting...

The advertising market in the UK will return to growth in Q3 2010 for the first time since 2008, a…

Read more