Case Files

Top 5 unofficial Olympic campaigns

Nike, Aviva, Subway, Oddbins and Specsavers steal the medals as we look at the best ways in which media and marketing types are exploiting those games.

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Infographic: Car buying decisions

This week’s infographic was created collaboratively by My Clever Agency and ourselves on behalf of Carcraft

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The power of dreams

Honda capture the power of dreams with a new interactive advert enabled by Apple’s best-selling smartphone

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The Lynx Effect

This week saw Lynx launch its new Facebook game where you try to bed….sorry I mean release Kelly Brook (a…

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Check it out… it’s like a virus

Smoking Gun PR takes a look at the viral adverts that have stood out over the years

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Integrated Digital marketing case study:...

Read the views of a North West PR and social media agency on the masterpiece Old Spice integrated digital marketing campaign and view a video case study.

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Carlsberg, probably the best World Cup a...

We love this advert World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it’s so well executed and gets right to the core of what the World Cup means for England fans.
It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

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Advertising Revenues Are Set To Grow in ...

Magna has revised its media advertising revenues forecast for 2010 from a ‘1% decline’ to ‘3% growth’. This year will be as good as it gets until 2015 it warns but what will the effect be on Manchester PR agencies?

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UK Advertising to clear recession in Q3 ...

A new forecast predicts that the UK advertising market will return to growth in the UK in Q3 2010. Will this be good news for the PR industry?

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

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To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

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Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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Marketing to millennial consumers relies...

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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