Case Files

There is such a thing as bad publicity, ...

In the words of conscious rap ensemble Public Enemy, don’t believe the hype. Long have people tried to claim that…

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Ingeniousness in action: Pitch to Rich

If you’ve ever visited our website or Manchester HQ, then one thing should already be abundantly clear. Here at Smoking…

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10 things you didn’t know about The Hu...

On 9th May, 2005, a small news commentary website designed to offer an alternative to the mainstream media was launched….

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April 2015 in the Smoking Gun study

The distinct absence of those traditional showers, plenty of warm days, three new members of staff, a fresh addition to…

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The Blagger's Blog 24th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “Alright, so here we…

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10 years of broadcasting ourselves (on b...

The world’s number one platform for sharing and streaming video content has made it to ten years young. And whilst…

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The Blagger's Blog 17th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “I don’t think you…

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The Blagger's Blog 10th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week ““It’s one of those…

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The Blagger's Blog 3rd April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “I wonder what world…

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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7 mental health campaigns that show peop...

A weekly roundup of media news and talking points, sans effort   Quote of the week “I wonder what world…

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Hot Cross Guns: The Taste Test

A weekly roundup of media news and talking points, sans effort   Quote of the week “I wonder what world…

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Advertising ethics: Is Unilever starting...

A weekly roundup of media news and talking points, sans effort   Quote of the week “I wonder what world…

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