Case Files

Has the (magazine) world finally lost th...

Bauer Media’s Executive Director Stuart Williams has blamed a weak year in music for the publisher’s fall in circulation of Kerrang! and Q magazines.

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SKY continues to buy

Sky 1 invested less than BBC1, ITV1, Channel 4 and BBC 2 on original programming, with Channel 5 being the only major to fork out less on production

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Probably the bravest advertising campaig...

Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

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Sustainability, sales and marketing the ...

As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.

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Tortoise vs hare: Will slow journalism b...

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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