Case Files

September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

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Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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The perfect millennial marketing campaig...

Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.

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Blagger’s Blog— Sexist memes, st...

Smoking Gun’s roundup of media, marketing and comms news— this week with 2017’s top meme branded ‘sexist’, B&Q art, and a terrifyingly bad email.

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September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

Read more

Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

Read more

Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

Read more

A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

Read more