Case Files

‘How far would you go for press covera...

Rome wasn’t built in a day, but Rupert Murdoch’s empirical influence on British politics ended in one. So how deep does this media rot go?

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How to… avoid a brand crisis

A company’s reputation is in the hands of consumers. Fires can start with barely a catalyst, so making sure you know how to douse the flames is essential.

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5 of the best… apps for marketing ...

Smartphones offer so many time saving features trying to find the most useful can be overwhelming. Thankfully you don’t have to, just look at this list instead.

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Notes from the office diary

We know blowing our own trumpet doesn’t constitute a good regular read. But there’s big news afoot this month at Smoking Gun HQ.

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News In Tweets – July 2011

4million issues of the final News of the World were bought, said The Sun.

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Shock switch for Smoking Gun MD Rick Gut...

Social media is a waste of time. Smoking Gun’s main man Rick Guttridge opens the discussion.

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Night of the long search terms

New functions and smear campaigns are emerging faster than the glint of a dagger in the dark. Welcome to the global conflict; it’s Facebook v Google.

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How to… create engaging video cont...

We guide you step by step through the process of producing great moving pictures for online brand promotion.

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We could tell you (but then we’d have ...

PR is the careful management of a public reputation, which sometimes includes dousing the flames of scandal. We explain.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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