Case Files

News In Tweets – October 2011

70% of the global internet population use social networks, 6049 Tweets Per Second were made regarding Steve Jobs’ death on October 6th, and more media facts.

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Smoking Gun MD Rick Guttridge pays his l...

Public relations has had its day, advertising and marketing too, but that’s fine by us, so click here to find out why you shouldn’t care either.

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How to… blog (properly)

80% of global companies know they need one, but very few understand why. Read our basic guide to making weblogs work for you and get the upper hand.

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A wallet in your phone

Thinking of using QR codes for a campaign? Don’t, try a wallet in your phone instead.

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September's notes from the office d...

Despite summer vanishing there’s a buzz around Smoking Gun HQ this month. So here’s the latest on our new staff, clients and free industry information.

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News In Tweets September 2011

22nd September – Mark Zuckerberg announces Facebook would change forever, 67% more leads are generated every month by companies with a blog. Click for more great digital business statistics.

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Smoking Gun MD Rick Guttridge asks: ‘W...

Phone hacking, riots, the economic recovery (or lack of), Libyan revolutionaries. It’s been a big summer in newsrooms, so why does that not bode well for PRs?

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How to… create an effective social...

Online, in the blink of an ill-thought tweet, your brand’s reputation can be put on the line. That means making sure staff understand appropriate social media communications is essential.

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Top 5 Google+ headlines

It’s big, and only getting bigger. After two months the world’s newest social network has caused quite a stir, read this and you’ll understand why.

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Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

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Marketing, PR and media trends you need ...

We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.

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Naughty list: 2018 in PR, marketing and ...

As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.

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Nice list: 2018 in PR, marketing and com...

As part of Smoking Gun’s 2018 almanac, we look at the best stunts and campaigns from other agencies and brands that have caught our eye.

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2018 in the Smoking Gun study

For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.

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2018’s Christmas ads prove many brands...

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

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