Case Files

Shock switch for Smoking Gun MD Rick Gut...

Social media is a waste of time. Smoking Gun’s main man Rick Guttridge opens the discussion.

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Night of the long search terms

New functions and smear campaigns are emerging faster than the glint of a dagger in the dark. Welcome to the global conflict; it’s Facebook v Google.

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How to… create engaging video cont...

We guide you step by step through the process of producing great moving pictures for online brand promotion.

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We could tell you (but then we’d have ...

PR is the careful management of a public reputation, which sometimes includes dousing the flames of scandal. We explain.

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News in Tweets

Our monthly explosion of 140 character news stories.

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The Mount Street Times

Spring has officially sprung here at Smoking Gun PR, here’s what we have been up to while the weather warmed up.

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Engaging fresh audiences, attracting new...

How do you break into new markets, without alienating your core customer base? We show you, with a little help from our furry friends

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Increasing influence with ease: From Fac...

Smoking Gun PR takes a closer look at the changes to Facebook Places, and Foot Feed, the new location based social media app

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How to… compile a PR survey story

Our top tips on securing national news coverage with the power of statistics

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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July 2018 in the Smoking Gun study

The latest in-house news from Smoking Gun’s HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.

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Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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