Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.
Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?
It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.
A report from Stackla shows a gap between digital marketing content people want, and what brands deliver. Here’s how to get ahead of the digital pack.
Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.
All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.
It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.
How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.
After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
From porn sites to big tech and fast fashion, should we welcome climate advocates irrespective of individual records or call companies out for double standards? PR agency food for thought.
All the latest news from Smoking Gun PR in Manchester, including a gluttony of national and international award nominations, a major new client and more.
A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here’s what you missed by not working in Smoking Gun’s office.
Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.
Social media impacts on almost every aspect of life, as this list of movies inspired by digital worlds prove— from fake influencers to content censors.
It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.