Case Files

Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

Read more

A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

Read more

Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

Read more

Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

Read more

August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

Read more

Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

Read more

Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

Read more

Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

Read more

July 2018 in the Smoking Gun study

The latest in-house news from Smoking Gun’s HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

2018 in the Smoking Gun study

For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.

Read more

2018’s Christmas ads prove many brands...

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

Read more

November 2018 in the Smoking Gun study

All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month’s worth of exceptional brand results.

Read more

5 reasons Quora should be part of your 2...

Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.

Read more

How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

Read more

Even if he’s not guilty this is a huge...

Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.

Read more