Case Files

In brand marketing, PR and anything busi...

Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.

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If your brand went gentle into that good...

Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?

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Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

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2018’s Christmas ads prove many brands...

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

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Even if he’s not guilty this is a huge...

Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.

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Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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GDPR – Comms disaster of the decad...

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing…

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Social media agency update: Introducing ...

It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.

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In brand marketing, PR and anything busi...

Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.

Read more

If your brand went gentle into that good...

Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?

Read more

We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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How to… give consumers digital marketi...

A report from Stackla shows a gap between digital marketing content people want, and what brands deliver. Here’s how to get ahead of the digital pack.

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Rise of the machines: 6 sensationally ef...

Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.

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