Case Files

PR firms need to cut the cr*p, says Smok...

It’s time the public relations industry started practicing what it preaches on a daily basis by talking straight and remaining transparent.

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Stop press: Audience, not medium, is the...

Everyone knows the media has changed beyond recognition in the last decade. So why is it so many business owners are still obsessed with traditional coverage?

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Clients need to stop wasting agency time

Pitching takes time and effort, as such common courtesies such as feedback need to be standard practice, and ideas should never be ‘borrowed’.

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Don’t waste time fighting the Google r...

It’s never good for business if one company controls the market, hence the Competition Commission. Evidently, though, things work a bit differently when you trade online.

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Our local media is dead. Long live our l...

Smoking Gun PR MD Rick Guttridge reflects on a failing media industry, and its potential rebirth in the face of a renewed emphasis on localised information.

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Data blunders: From cyber crime to socia...

It’s time to wise up online says agency MD Rick Guttridge as he peruses some of the latest dark digital happenings, from Facebook dismissals to Twitter crimes.

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A valuable acronym: SoLoMo

We all know about social and mobile media, but with the emphasis now falling on local too your business needs to adapt in order to remain competitive.

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Pointless PR pitches, time wasters, fish...

A word to the wise: we have proof that sometimes in public relations there can be such a thing as a bad new business call.

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Eddie Howe-gate: a study in poor PR

Eddie Howe-gate is the first major test for Burnley Football Club’s joint Chairmen and Chief Executive Lee Hoos and it’s been a PR disaster. Find out how they got it so wrong .

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Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

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Marketing, PR and media trends you need ...

We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.

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Naughty list: 2018 in PR, marketing and ...

As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.

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Nice list: 2018 in PR, marketing and com...

As part of Smoking Gun’s 2018 almanac, we look at the best stunts and campaigns from other agencies and brands that have caught our eye.

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2018 in the Smoking Gun study

For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.

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2018’s Christmas ads prove many brands...

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

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