It’s time the public relations industry started practicing what it preaches on a daily basis by talking straight and remaining transparent.
Everyone knows the media has changed beyond recognition in the last decade. So why is it so many business owners are still obsessed with traditional coverage?
Pitching takes time and effort, as such common courtesies such as feedback need to be standard practice, and ideas should never be ‘borrowed’.
It’s never good for business if one company controls the market, hence the Competition Commission. Evidently, though, things work a bit differently when you trade online.
Smoking Gun PR MD Rick Guttridge reflects on a failing media industry, and its potential rebirth in the face of a renewed emphasis on localised information.
It’s time to wise up online says agency MD Rick Guttridge as he peruses some of the latest dark digital happenings, from Facebook dismissals to Twitter crimes.
We all know about social and mobile media, but with the emphasis now falling on local too your business needs to adapt in order to remain competitive.
A word to the wise: we have proof that sometimes in public relations there can be such a thing as a bad new business call.
Eddie Howe-gate is the first major test for Burnley Football Club’s joint Chairmen and Chief Executive Lee Hoos and it’s been a PR disaster. Find out how they got it so wrong .
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge
We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.
As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.
As part of Smoking Gun’s 2018 almanac, we look at the best stunts and campaigns from other agencies and brands that have caught our eye.
For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.
Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.