Case Files

Clients need to stop wasting agency time

Pitching takes time and effort, as such common courtesies such as feedback need to be standard practice, and ideas should never be ‘borrowed’.

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Don’t waste time fighting the Google r...

It’s never good for business if one company controls the market, hence the Competition Commission. Evidently, though, things work a bit differently when you trade online.

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Our local media is dead. Long live our l...

Smoking Gun PR MD Rick Guttridge reflects on a failing media industry, and its potential rebirth in the face of a renewed emphasis on localised information.

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Data blunders: From cyber crime to socia...

It’s time to wise up online says agency MD Rick Guttridge as he peruses some of the latest dark digital happenings, from Facebook dismissals to Twitter crimes.

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A valuable acronym: SoLoMo

We all know about social and mobile media, but with the emphasis now falling on local too your business needs to adapt in order to remain competitive.

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Pointless PR pitches, time wasters, fish...

A word to the wise: we have proof that sometimes in public relations there can be such a thing as a bad new business call.

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Eddie Howe-gate: a study in poor PR

Eddie Howe-gate is the first major test for Burnley Football Club’s joint Chairmen and Chief Executive Lee Hoos and it’s been a PR disaster. Find out how they got it so wrong .

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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