Case Files

Our local media is dead. Long live our l...

Smoking Gun PR MD Rick Guttridge reflects on a failing media industry, and its potential rebirth in the face of a renewed emphasis on localised information.

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Data blunders: From cyber crime to socia...

It’s time to wise up online says agency MD Rick Guttridge as he peruses some of the latest dark digital happenings, from Facebook dismissals to Twitter crimes.

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A valuable acronym: SoLoMo

We all know about social and mobile media, but with the emphasis now falling on local too your business needs to adapt in order to remain competitive.

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Pointless PR pitches, time wasters, fish...

A word to the wise: we have proof that sometimes in public relations there can be such a thing as a bad new business call.

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Eddie Howe-gate: a study in poor PR

Eddie Howe-gate is the first major test for Burnley Football Club’s joint Chairmen and Chief Executive Lee Hoos and it’s been a PR disaster. Find out how they got it so wrong .

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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July 2018 in the Smoking Gun study

The latest in-house news from Smoking Gun’s HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.

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Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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