Case Files

A valuable acronym: SoLoMo

We all know about social and mobile media, but with the emphasis now falling on local too your business needs to adapt in order to remain competitive.

Read more

Pointless PR pitches, time wasters, fish...

A word to the wise: we have proof that sometimes in public relations there can be such a thing as a bad new business call.

Read more

Eddie Howe-gate: a study in poor PR

Eddie Howe-gate is the first major test for Burnley Football Club’s joint Chairmen and Chief Executive Lee Hoos and it’s been a PR disaster. Find out how they got it so wrong .

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

9 tips for recruiting through social med...

We live in a 24 hour rolling news culture and sports clubs and businesses must accept and deal with that….

Read more

May 2018 in the Smoking Gun study

We live in a 24 hour rolling news culture and sports clubs and businesses must accept and deal with that….

Read more

Graduate Communications Job | Smoking Gu...

We live in a 24 hour rolling news culture and sports clubs and businesses must accept and deal with that….

Read more

No kidding: April Fools in the fake news...

We live in a 24 hour rolling news culture and sports clubs and businesses must accept and deal with that….

Read more

Stand-out applicants: The most creative ...

We live in a 24 hour rolling news culture and sports clubs and businesses must accept and deal with that….

Read more

#Dos and don’ts: How to use Twitter fo...

We live in a 24 hour rolling news culture and sports clubs and businesses must accept and deal with that….

Read more