Pitching takes time and effort, as such common courtesies such as feedback need to be standard practice, and ideas should never be ‘borrowed’.
It’s never good for business if one company controls the market, hence the Competition Commission. Evidently, though, things work a bit differently when you trade online.
Smoking Gun PR MD Rick Guttridge reflects on a failing media industry, and its potential rebirth in the face of a renewed emphasis on localised information.
It’s time to wise up online says agency MD Rick Guttridge as he peruses some of the latest dark digital happenings, from Facebook dismissals to Twitter crimes.
We all know about social and mobile media, but with the emphasis now falling on local too your business needs to adapt in order to remain competitive.
A word to the wise: we have proof that sometimes in public relations there can be such a thing as a bad new business call.
Eddie Howe-gate is the first major test for Burnley Football Club’s joint Chairmen and Chief Executive Lee Hoos and it’s been a PR disaster. Find out how they got it so wrong .
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.