Case Files

March 2019 at Smoking Gun HQ

A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here’s what you missed by not working in Smoking Gun’s office.

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January 2019 at Smoking Gun HQ

All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.

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How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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July 2018 in the Smoking Gun study

The latest in-house news from Smoking Gun’s HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.

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GDPR – Comms disaster of the decad...

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing…

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May 2018 in the Smoking Gun study

While most of the country was glued to the royal wedding wondering why we didn’t get an extra day off…

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Graduate Communications Job | Smoking Gu...

About Smoking Gun Have you ever dreamed of working in the comms industry? Are you passionate about news? Do you…

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March 2018 in the Smoking Gun study

Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the…

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Social media agency update: Introducing ...

It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.

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In brand marketing, PR and anything busi...

Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.

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If your brand went gentle into that good...

Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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How to… give consumers digital marketi...

A report from Stackla shows a gap between digital marketing content people want, and what brands deliver. Here’s how to get ahead of the digital pack.

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Rise of the machines: 6 sensationally ef...

Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.

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