Case Files

Recognition

The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors…

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January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Smoking Gun's 2017 Almanac

With just four days until Father Christmas gets here we thought it about time to unveil our annual roundup of…

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Merry panto season from team Smoking Gun

This pantomime season, the hard working Guns have temporarily paused their pens, faded out Facebook and iced over their influencer…

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Recently in the Smoking Gun study

With the year almost over, and only a few weeks left to buy those all important gifts for under the…

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Blagger's Blog- Merriment, snow, an...

Weekly High Christmas in Australia is always a little alternative, or at least it is when you’re looking on from…

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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