Case Files

Brands wage war on use of plastics, but ...

This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to…

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Recognition

The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors…

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January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Smoking Gun's 2017 Almanac

With just four days until Father Christmas gets here we thought it about time to unveil our annual roundup of…

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Merry panto season from team Smoking Gun

This pantomime season, the hard working Guns have temporarily paused their pens, faded out Facebook and iced over their influencer…

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Recently in the Smoking Gun study

With the year almost over, and only a few weeks left to buy those all important gifts for under the…

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2018 in the Smoking Gun study

For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.

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2018’s Christmas ads prove many brands...

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

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November 2018 in the Smoking Gun study

All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month’s worth of exceptional brand results.

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5 reasons Quora should be part of your 2...

Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.

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How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

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Even if he’s not guilty this is a huge...

Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.

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