Case Files

SKY continues to buy

Sky 1 invested less than BBC1, ITV1, Channel 4 and BBC 2 on original programming, with Channel 5 being the only major to fork out less on production

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It's global Social Media Day in sun...

It’s global Social Media Day being organised by the good folks at Mashable and there’s a great event taking place tonight at 7pm in Manchester with a good mixture of speakers thanks to Nigel Collier and his team at Studio Skylab. We’re pleased to be able to help out ChiChi from Realfresh TV with an ‘armchair chat’ discussing Panda Licorice.

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A Trip To Auntie

A trip around the BBC in Manchester lets you see the North West Tonight studio, have ago at presenting the weather and even gives you some more information about the exciting move from Oxford Road to it’s new home in Media City.

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What does your BBQ say about your brand?

We’re massive fans of outdoor living at Smoking Gun and don’t let the English weather hold us back.  We’re already…

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How much is a social media connection wo...

There’s a lot of talk about how to evaluate social media but less so about how much an individual connection…

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Northern Digitals Meeting

Most people are aware that Manchester is a bustling hub of creativity, and always ready to embrace the future, and…

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Smoking Gun PR launches with a bang

So we finally lifted the lid off our new agency and were thrilled with the response from the media and…

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The clue is in the name…

So just what does Smoking Gun mean?

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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