Case Files

6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

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PR measurement can safeguard 2019 market...

In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.

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What is PR measurement actually doing fo...

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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10% of UK public sector campaign budgets...

New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.

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Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

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Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

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6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

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How to measure influencer marketing succ...

In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.

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Blagger’s Blog— ‘Quite fri...

Smoking Gun’s weekly roundup of media news, this time with Britain’s happiest town, The National’s high-impact response to Theresa May’s snub, and Sark’s near-blackout.

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2018’s Christmas ads prove many brands...

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

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November 2018 in the Smoking Gun study

All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month’s worth of exceptional brand results.

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Everything you wanted to know about Face...

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

Read more