Case Files

Suffrage centenary— PR, feminism, and ...

Today— Tuesday 6th February 2018— marks the centenary of the Representation of the People Act which gave at least some…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty…

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Travel PR: Transylvania eyes up post-Bre...

Now there’s a headline that, just a few months ago, we would never have expected to write. The world is…

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Seller’s guide to the selfie economy

It’s either another bold step in the mission to monetise every aspect of digital life, or just a sad sign…

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Case Study: Silentnight Sleepy Stories

We’re always proud to share our achievements, and our next example makes us particularly happy because it promotes something important,…

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Could festivals and sport save the UK ec...

It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop…

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5 ways to work more effectively with blo...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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Going forward from the Euro Referendum

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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How valuable is PR to reputation managem...

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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75% of comms staff want to improve PR me...

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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Perfecting PR measurement on social medi...

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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How to create a PR strategy that’s...

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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Without the right PR measurement tools, ...

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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