Case Files

5 ways to work more effectively with blo...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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Going forward from the Euro Referendum

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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Lifestyle media coverage after Google�...

  Google issued a stark warning in March about articles that have come about as a result of a writer receiving…

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Now that's what I call a food PR fa...

Let’s face it, we all love to eat great food- whether that’s the stuff we love with a smattering of…

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Pet PR: Why furry friends pull in plenty...

Did you see the story on Dim Dim, the Megellanic penguin, who swims 5,000 miles once a year to be…

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4 victorious Game of Thrones PR stunts

We’re now two episodes into the sixth season of Game of Thrones, the ridiculously popular fantasy series filled with dragons,…

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Sharapova 101: How to beat a media scand...

I’ve seen it a million times before, and will see it countless times again. A media scandal hits- whether relating…

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10 amazingly funny April Fool’s headli...

The U.K. has woken up to all manner of jokes, lies, mistruths and wool-pulling claims in the press and media this…

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Marketing and PR experts must not rely o...

We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.

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Brand purpose era is the time for PR age...

Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.

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7 literary PR stunts you’ll love f...

We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

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