Case Files

5 ways to work more effectively with blo...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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Going forward from the Euro Referendum

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in…

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Lifestyle media coverage after Google�...

  Google issued a stark warning in March about articles that have come about as a result of a writer receiving…

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Now that's what I call a food PR fa...

Let’s face it, we all love to eat great food- whether that’s the stuff we love with a smattering of…

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Pet PR: Why furry friends pull in plenty...

Did you see the story on Dim Dim, the Megellanic penguin, who swims 5,000 miles once a year to be…

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4 victorious Game of Thrones PR stunts

We’re now two episodes into the sixth season of Game of Thrones, the ridiculously popular fantasy series filled with dragons,…

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Sharapova 101: How to beat a media scand...

I’ve seen it a million times before, and will see it countless times again. A media scandal hits- whether relating…

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10 amazingly funny April Fool’s headli...

The U.K. has woken up to all manner of jokes, lies, mistruths and wool-pulling claims in the press and media this…

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What is PR measurement actually doing fo...

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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10% of UK public sector campaign budgets...

New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.

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Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

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Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

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6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

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