We conclude our blog series on marketing for millennials with a focus on the generation’s #1 social network, and how to use it properly.
Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.
Think you could be social media’s next big thing, or a leading online voice in your sector? We examine the reality beneath the influencer marketing facade.
There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.
Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.
To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.
Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.
We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.
Influencers are valued far higher than celebrities in the beauty sector. We look at why, and what brands stand to gain.
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Smoking Gun’s roundup of media, marketing and comms news— this week with 2017’s top meme branded ‘sexist’, B&Q art, and a terrifyingly bad email.
All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.
We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.